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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Solution Overview | 16% | - Real-time interaction management use cases - Product terminology and core implementation components - Definition and business value of Marketing Cloud Personalization |
| Topic 2: Sitemap | 18% | - Catalog and page mapping - Web SDK implementation - Content zones configuration - Sitemap design and best practices - Unified customer profile building |
| Topic 3: Data Integration | 14% | - ETL feed system implementation - Salesforce Connector integration - Data flow management within and outside the platform - Event API usage and configuration |
| Topic 4: Activation | 18% | - Open-time email campaigns - Campaign optimization and measurement - Mobile and server-side campaigns - A/B testing setup and analysis - Campaign creation and execution |
| Topic 5: Setup & Administration | 6% | - Identity system configuration - Platform configuration and setup procedures - User attributes management |
| Topic 6: Einstein Capabilities | 10% | - Ingredients configuration and application - Einstein recipes overview and usage |
| Topic 7: Segmentation | 18% | - Segment rules, filters and goals configuration - Segment export and integration with Journey Builder - Segment performance reporting and analytics - Segment creation and management |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
The Sitemap is implemented to manage which channel solution?
- A. Server-side
- B. Email
- C. Web
- D. Mobile
Correct Answer: C 🗳️
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What would a marketer include in a Recipe if they don't want to display recommendations for products priced less than $15?
- A. Booster
- B. Variation
- C. Exclusion
- D. Elimination
Correct Answer: C 🗳️
Explanation: Only visible for DumpsValid members. You can sign-up / login (it's free).
How does a developer share web templates from one dataset to another?
- A. Deployment manager
- B. Clone
- C. Copy
- D. Download to zip file, upload zip file
Correct Answer: D 🗳️
Explanation: Only visible for DumpsValid members. You can sign-up / login (it's free).
Which three components of a recipe are optional when configuring a new algorithm?
- A. Ingredients
- B. Exclusions
- C. Variation
- D. Decisions
- E. Boosters
Correct Answer: B,C,E 🗳️
Explanation: Only visible for DumpsValid members. You can sign-up / login (it's free).
A brand's website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?
- A. Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb) B. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity
- B. marketing cloud Personalization uses third party software to match anonymous and known identities
- C. Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity
Correct Answer: C 🗳️
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