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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Einstein Capabilities | 10% | - Einstein recipes overview and usage - Ingredients configuration and application |
| Segmentation | 18% | - Segment performance reporting and analytics - Segment export and integration with Journey Builder - Segment rules, filters and goals configuration - Segment creation and management |
| Sitemap | 18% | - Catalog and page mapping - Content zones configuration - Sitemap design and best practices - Web SDK implementation - Unified customer profile building |
| Solution Overview | 16% | - Real-time interaction management use cases - Product terminology and core implementation components - Definition and business value of Marketing Cloud Personalization |
| Setup & Administration | 6% | - User attributes management - Identity system configuration - Platform configuration and setup procedures |
| Data Integration | 14% | - Event API usage and configuration - ETL feed system implementation - Salesforce Connector integration - Data flow management within and outside the platform |
| Activation | 18% | - Mobile and server-side campaigns - Open-time email campaigns - Campaign optimization and measurement - A/B testing setup and analysis - Campaign creation and execution |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
Which two successs metrics can a company achieve with IS their web channel?
- A. Increase in first time visitor
- B. Increase in organic search ranking
- C. Increase in revenue
- D. Increase in conversion rate
Correct Answer: C,D 🗳️
Explanation: Only visible for DumpsValid members. You can sign-up / login (it's free).
Which two components does a user need to configure in IS to display Einstein product recommendation vis IS connection for sales and service cloud?
- A. Promotion
- B. Einstein Decision
- C. Catalog items
- D. Einstein recipes
Correct Answer: C,D 🗳️
Explanation: Only visible for DumpsValid members. You can sign-up / login (it's free).
Where can a developer access pre-built Global Templates?
- A. Templates menu under the web Campaign menu in the UI
- B. From the Templates list when building a campaign
- C. View List Template option in the Launcher
- D. From code examples in developer docs
Correct Answer: C 🗳️
Explanation: Only visible for DumpsValid members. You can sign-up / login (it's free).
How does interaction studio deliver technical value to marketers? [Check]
- A. By listening to customer signals, understanding customer intent, and acting accordingly
- B. By providing a platform to manage, schedule, create and monitor content
- C. By providing a cloud-based application designed to help salespeople sell smarter and faster
- D. By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C
Correct Answer: A 🗳️
Explanation: Only visible for DumpsValid members. You can sign-up / login (it's free).
What two features of Marketing cloud Personalization can be used in an open-time email Campaign?
- A. Survey
- B. Promotion
- C. Attribute
- D. Recipe
Correct Answer: B,D 🗳️
Explanation: Only visible for DumpsValid members. You can sign-up / login (it's free).
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