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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. A marketer is using Preview ..Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating.
What is the reason records are NOT being recorded?

A) Test sendsare rot recorded on the Send Log Data Extension.
B) A subscriber was not selected in the Subscriber Preview tab.
C) The send exceeded the maximum test send threshold.

2. Northern Trail Outfitters (NTO) wants to grow its number of email subscribers.
Which action follows best practices to increasesubscribers?

A) Collect emails at offline activities, including in stores.
B) Send an email to NTO's entire customer database asking for referrals.
C) Send an SMS to NTO's entire customer database with a link to subscribe.

3. A marketer has built an automation using Automation Studio to send data from adata extension to the SFTP as a .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP.
Which activity is missing?

A) Fire Event
B) File Transfer
C) Import File

4. A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within the content slot?

A) Configure restrictions within a Content Area for approval block types
B) Under user permissions, select limited template access.
C) Configure Content Blocks to only be usable within approved templates.

5. Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases.
NTO would like to send out a thank you email the first time they Show up in the file drop.
How should Journey Builder be configured to meet this requirement?

A) Configure Journey Email Send to dedupe on email address.
B) Configure Journey Entry Event to 'allow no re-entry.'
C) Configure Journey Settings to 'allow no re-entry.

Solutions: