Oracle 1z0-1032-22 Dumps - 100% Cover Real Exam Questions (Updated 72 Questions)
Real 1z0-1032-22 dumps - Real Oracle dumps PDF
Oracle 1z0-1032-22 Exam Syllabus Topics:
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NEW QUESTION 20
You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test dat a. But when you try to preview or proof launch a promotional email campaign, an error message states that the proof list is empty.
Why is this happening?
- A. You must have missed populating some of the fields being used for personalization in the records. Check the data in the seed group for completeness.
- B. The seed group is corrupted. You must delete and re-create the seed group with the test data desired.
- C. When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.
- D. You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records.
Answer: A
NEW QUESTION 21
You need to set up a program to enable an enactment to follow down one of two paths in a program based on a criteria match which determines what branch to follow down. You dragged the Allocation Switch onto the canvas, but it is not allowing you enter conditions.
What should you have used?
- A. Data Switch
- B. Conditional Branchlet
- C. Timer Event
- D. Stage Gate
- E. Entry Tracking Variable
Answer: E
NEW QUESTION 22
You want to access cart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?
- A. Pass the event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.
- B. Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.
- C. Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.
- D. After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.
Answer: A
NEW QUESTION 23
Your customer would like an Entry Tracking Variable that is usually not stored. They want it for various programs and it should be stored in a PET table.
How should you achieve this?
- A. Locate the program with the Entry Tracking Variable and configure a Set Data to store the value in the specified PET table.
- B. Locate the program with the Entry Tracking Variable and configure a Get Data to store the value in the specified PET table.
- C. It is not possible to store an Entry Tracking variable in a PET table.
- D. Locate the Entry Tracking Variable in the supplemental table and write a SQL statement that inserts the value in the PET table.
Answer: D
NEW QUESTION 24
You send the same email campaign out on the first Tuesday of every month to announce the month's specials. You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
How should you configure a report to do this?
- A. Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.
- B. Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.
- C. Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.
- D. Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".
- E. Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".
Answer: B
NEW QUESTION 25
One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before. You check the deliverability metrics on Responsys reports for the email campaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)
- A. Recipients are forwarding your emails to everyone in their address books.
- B. Your open rates have dropped somewhat since last month.
- C. The ISP is recording a high number of spam trap hits and complaint rates from recipients.
- D. Substantial (5%) increase in click-through rates on last week's promotional campaign.
- E. Hard bounce rates are 10% or higher.
Answer: C,E
NEW QUESTION 26
Before moving a campaign to production you need to test whether the links are working properly.
What functionality should you use in Responsys?
- A. Using RPL, use the clickthrough() method to iterate through the associated link table and test that they do not retrieve 404 errors.
- B. In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.
- C. In Program, you can use the Test tab because it will display any issues with links according to a campaign.
- D. You should test all links manually.
Answer: C
NEW QUESTION 27
You are configuring a supplemental data import and the first row of the file contains the names of the columns in which you are importing.
What must you do to configure this file property?
- A. In the field mapper screen, select the "Columns Already Included" check box.
- B. Replace the first row of the file with one text string that contains all the column names separated by columns. Then proceed with the import.
- C. In the import configuration, select the "First line contains column names" check box.
- D. You must delete the first row of the file before performing the import. Your file must contain actual data only.
Answer: D
NEW QUESTION 28
For the email campaign you are designing in EMD, the first line of the HTML creative must include the first name of the subscriber. The first name attribute is FNAME and is located in the profile list that is called CONTACTS.
Which option displays the correct RPL syntax?
- A. FNAME ($CONTACTS)
- B. $CONTACTS.FNAME
- C. #FNAME. CONTACTS
- D. $ {CONTACTS.FNAME}
Answer: B
Explanation:
Reference https://community.oracle.com/docs/DOC-982465
NEW QUESTION 29
Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choose three.)
- A. Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.
- B. Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.
- C. Minimize complaints and bounces to establish a good reputation with each ISP.
- D. Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.
- E. Send carefully planned content to highly engaged recipients.
Answer: C,D,E
NEW QUESTION 30
You are creating an email campaign and you have a spreadsheet of contact email addresses and profile data that the campaign should be sent to for testing purposes.
How should you input this information into Responsys?
- A. In the Manage List screen, ensure the list for the campaign is selected and then select the Seed Groups tab. Create a Seed Group list with the contact information from the spreadsheet.
- B. Using Connect, create a Seed Group import job. The spreadsheet will need to be converted to a comma-delimited file before importing it.
- C. In the Campaign workbook, select the Proofing Import Wizard button. Import the spreadsheet and ensure that it is converted to a comma-delimited file before importing it.
- D. Using Program, create a Proof List import job. The spreadsheet will need to be converted to a comma-delimited file to import.
Answer: B
NEW QUESTION 31
Your client is interested in using Rapid Retargeter to implement email campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)
- A. pages that were marked as favorite
- B. products that were browsed/viewed, where no additional event takes place
- C. search strings entered into a website more than twice
- D. products that were purchased
- E. products added to a shopping cart, where no additional event takes place
Answer: B,C,E
Explanation:
Reference http://www.oracle.com/us/corporate/press/2507127
NEW QUESTION 32
While configuring the import of a PET table, you need to match new records to existing records for the data merge.
Which two profile fields are options to configure the import to match existing records? (Choose two.)
- A. ADDRESS_
- B. EMAIL_ADDRESS_
- C. PET_ID_
- D. CUSTOMER_ID_
Answer: B,D
Explanation:
Reference http://help4.responsys.net/customercenter/riuas/Connect_WizardUpload.htm
NEW QUESTION 33
Your client's requirements state that they need to have more than one profile list in their account.
Which two statements are true about implementing this? (Choose two.)
- A. Special configuration must be done to use different IP addresses to send campaigns to different lists in the account.
- B. It is acceptable to have the same individual (email subscriber) in several profile lists, because a record with the same email address can exist in multiple lists with different RIID_'s.
- C. If you have multiple profile lists, you must have separate programs, because all the messaging events launched in a Responsys Program must refer to the same profile list.
- D. The column to be used as the table's primary key must be named something different in each profile list.
Answer: A,C
NEW QUESTION 34
You uploaded into the Responsys Content Library an HTML document and three subdocuments personalized with the member level of the subscriber. When you validate the campaign, you get this error: "Email Message preview failed because of template execution runtime error, detailed error: property MEMBER_LEVEL for datasource CONTACTS is not defined in the datasources." How should you correct this error?
- A. The HTML coder didn't include the <#data> directive and declare the CONTACTS data source in each document. Enter this into each document, and the error should now be resolved.
- B. You did not select the MEMBER_LEVEL column from the CONTACTS database. In the Datasources Section in the Campaign workbook, select the MEMBER_LEVEL field and make sure the alias matches what is in the HTML code. Responsys will now be able to insert values for that column at run time.
- C. Open each HTML document in the package and declare the MEMBER_LEVEL field by using the RPL directive<#field> in every document. Then reupload the documents into the Content Library.
- D. The MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.
Answer: B
NEW QUESTION 35
You're creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them a follow-up email with a discount offer.
How should you create a form rule to accomplish this?
- A. Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.
- B. Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a 24-hour delay before sending the email.
- C. Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.
- D. Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.
- E. Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for 24 hours, then send the follow-up email offer.
Answer: B
NEW QUESTION 36
You received an error in EMD regarding the assign syntax you have written to declare a variable using RPL.
What is the correct syntax for assign?
- A. <# assign>
- B. ! assign
- C. /assign/
- D. ?assign?
Answer: A
NEW QUESTION 37
A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?
- A. Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
- B. The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
- C. The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
- D. The purchase transaction is attributed to both email campaigns.
Answer: C
NEW QUESTION 38
You are designing a program that requires the use of a value that is not stored in the Responsys data model and is only temporarily required for use in the program.
What could you use to fulfill this requirement?
- A. Temporary Value Variable
- B. Custom SQL Variable
- C. Get Data Variable
- D. ORA Variable
- E. Entry Tracking Variable
Answer: B
NEW QUESTION 39
Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category.
How should you reply?
- A. Because we didn't set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports.
- B. There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration.
- C. We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren't using this functionality.
- D. Let's decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting to use for your reports in the future.
Answer: D
NEW QUESTION 40
You are tasked with creating a new campaign using Email Message Designer and RPL. You developed HTML and RPL code.
What are the next steps to create a campaign using the code as a base for the campaign in Responsys?
- A. Navigate to Campaign > Create Mobile SMS Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
- B. Navigate to Campaign > Create Classic Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
- C. Navigate to Campaign > Create Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
- D. Navigate to Campaign > EMD Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
Answer: D
NEW QUESTION 41
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