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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Lead Management | 24% | - Explain what a Score measures and how scoring is managed - Define the capabilities of page actions - Define the capabilities of a completion action - Explain what a Grade measures and how grading is managed - Identify the capabilities and use cases of custom redirects - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Define the capabilities of a segmentation rule - Explain the components and use cases of an automation rule |
| Administration | 11% | - Explain the relationship between Account Engagement and Salesforce - Illustrate how to create, edit, and map fields - Describe the capabilities of the Account Engagement Recycle Bin |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages |
| Email Marketing | 20% | - Distinguish between an Email and an Email Template - Identify the capabilities and use cases for email given a scenario - Distinguish between the metrics collected in Account Engagement email reporting |
| Engagement Studio | 17% | - Explain Engagement Program structure and capabilities - Distinguish between the components of an Engagement Program |
| Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
1. You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record.
A) True
B) False
2. LenoxSoft has a Marketing Cloud Account Engagement form titled ''Request a Demo" on their external website.
Which Marketing Cloud Account Engagement report should they use to see how many views their form has received?
A) Form Handler Report
B) Form Report
C) Landing Page report
D) Conversions Report
3. How can you delete a prospect?
A) Through a completion action.
B) Through an automation rule.
C) You can't delete prospects.
D) Through the prospect table actions.
4. A new Lead record is created in Salesforce without an automatically email address and the Salesforce connector is set to automatically create prospects In Marketing Cloud Account Engagement.
What action will occur in Marketing Cloud Account Engagement?
A) A new prospect record will be created.
B) A new visitor record will be created.
C) No new record will be created.
D) A new Account will be created.
5. Does an automation rule ever match a prospect more than once?
A) No, an automation rule will only affect a prospect one time
B) Yes, automation rules run every time.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: C | Question # 5 Answer: A |
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