PDF Version DemoWho should take the Marketing-Cloud-Consultant exam
The Salesforce Marketing-Cloud-Consultant Exam certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Certified Marketing Cloud Consultant. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Marketing-Cloud-Consultant Exam certification provides proof of this advanced knowledge and skill. If a candidate has knowledge of associated technologies and skills that are required to pass the Salesforce Marketing-Cloud-Consultant Exam then he should take this exam.
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Certification Path
Salesforce Marketing Cloud Email Specialist Certification can act as a prerequisite for this exam.
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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Account Configuration | 12% | - User roles, permissions and security settings - Sender authentication and deliverability management - Mobile Studio configuration and features - Account hierarchy and business unit setup |
| Integration | 20% | - Data model support for personalized messaging - Integration with Salesforce CRM and external systems - Marketing Cloud Connect configuration and troubleshooting - Extension products and integration solutions |
| Discovery and Architecture | 16% | - Long-term solution maintainability and scalability - Solution design and architecture planning - Data and segmentation strategy design - Requirements gathering and analysis |
| Data Modeling and Management | 21% | - Data import, export and transformation - Data extensions, attribute groups and relationships - Reporting, tracking and data views - Contact configuration and identity management |
| Automation | 20% | - Automation Studio activities and workflows - Complex automation scenarios and best practices - Journey Builder design and implementation - Scheduling and monitoring automations |
| Messaging | 11% | - Cross-channel messaging strategy - Message delivery and optimization - Content personalization and dynamic content - Email, SMS and push message design |
Salesforce Certified Marketing Cloud Consultant Sample Questions:
Northern Trail Outfitters is migrating from a legacy emailing tool to Marketing Cloud. As part of the migration, they have to go through a security review. Their data privacy team has made it clear that the data in the sandbox should never be mixed with data in production during testing cycles.
What recommendation would a consultant provide on the architecture to fulfill this requirement?
- A. Create one or more additional business units for testing.
- B. Use Subscriber Filter per business unit to filter production from test data.
- C. Ensure test sends are done from data extensions with attribute 'Is Testing'.
- D. Implement two separate Marketing Cloud instances.
Correct Answer: D 🗳️
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Northern Trail Outfitters has a file that drops intermittently to their SFTP account. Once this file drops, they want to be able to have it immediately imported and then segmented to enter a specific journey depending on the data inside the file.
Which two options would meet these requirements?
Choose 2 answers
- A. File Drop Automation
- B. SQL Query
- C. Scheduled Automation
- D. Decision Split
Correct Answer: A,B 🗳️
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Northern Trail Outfitters recently upgraded their preference center to allow customers to indicate which products they are interested in and to have the ability to opt up and down in send volume. They would like to configure the Delivery Options in a Journey Builder Email Activity to take these new data points into account.
Which two options could allow them to meet the requirement? (Choose 2 answers)
- A. Suppression List
- B. Auto-Suppression List
- C. Publication List
- D. Domain Exclusion
Correct Answer: B,C 🗳️
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Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities, so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.
What should be recommended?
- A. Request a second SAP for the existing business unit.
- B. Implement a new SSL Certificate for the new brand.
- C. Request a Private Domain to be added to the existing business unit.
- D. Create a new business unit for the new brand.
Correct Answer: D 🗳️
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A customer wants to capture and categorize email Not Sent events and begin identifying trends. They want to keep the data in Marketing Cloud and run queries against the dataset. The customer created a data extension to receive the information.
Which order of Automation Studio activities should be recommended?
- A. Data Extract with the Data Extension Extract type > File Transfer to Safehouse > File Transfer unzip > SQL Query
- B. SQL Query > Data Extract with the Data Extension Extract type > File Transfer to Safehouse > Import File
- C. Data Extract with the Tracking Extract type > File Transfer from Safehouse > File Transfer unzip > Import File
- D. Data Factory Utility > File Transfer from Safehouse > Import File > Data Extract with Tracking Extract type
Correct Answer: C 🗳️
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