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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Lead Management | 24% | - Lists: types, capabilities and creation - Automation rules: components and use cases - Segmentation rules - Scoring and grading: definition and management - Page actions - Completion actions - Custom redirects: capabilities and use cases |
| Engagement Studio | 17% | - Updating engagement programs and assets - Components of engagement programs |
| Reporting and Analytics | 8% | - Conversion and engagement metrics - Dashboard interpretation - Campaign and lifecycle reporting |
| Administration | 11% | - Field creation, editing and mapping - Recycle Bin capabilities - Relationship between Account Engagement and Salesforce |
| Email Marketing | 20% | - Email capabilities and use cases - Difference between Emails and Email Templates - Email reporting metrics |
| Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of landing pages - Capabilities, use cases and metrics of forms |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Which is NOT a way to assign a custom role to a user?
- A. Edit an existing Default Role, and it will automatically convert to a Custom Role.
- B. Add a batch of existing users to a Custom Role using table actions
- C. Assign new users to a previously created Custom Roles during the import process.
- D. Add a user to a Custom Role directly from their User Record.
Correct Answer: D 🗳️
Explanation: Only visible for DumpsValid members. You can sign-up / login (it's free).
A Marketing Cloud Account Engagement administrator wants to gather a prospect's company name and Job title, but only once they have captured prospect's first name, last name and email address in a previous form submission.
Which feature should they use?
- A. Always display even if previously completed
- B. Dependent Fields
- C. reCaptcha
- D. Progressive Profiling
Correct Answer: D 🗳️
Explanation: Only visible for DumpsValid members. You can sign-up / login (it's free).
Which Marketing Cloud Account Engagement function should be used to track prospect engagement on a banner ad on a third-party site?
- A. Custom redirect
- B. Campaign tracking code
- C. Landing page
- D. Page action
Correct Answer: A 🗳️
Explanation: Only visible for DumpsValid members. You can sign-up / login (it's free).
Which two considerations must be made when creating a repeating automation rule?
Choose 2 answers
- A. Setting how many prospects are allowed to match the repeating automation rule
- B. Setting a date for when prospects can no longer match the repeating automation rule
- C. Setting how many days must pass before a prospect can match the repeating automation rule
- D. Setting the number of times a prospect can match the repeating automation rule
Correct Answer: C,D 🗳️
Explanation: Only visible for DumpsValid members. You can sign-up / login (it's free).
Which two Facebook accounts can be posted to using the Marketing Cloud Account Engagement Facebook connector? (Choose two answers.)
- A. Company Pages
- B. Linked Instagram Pages
- C. Video Pages
- D. Personal Pages
Correct Answer: A,D 🗳️
Explanation: Only visible for DumpsValid members. You can sign-up / login (it's free).
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