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CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What is the primary benefit of planning high-ROI promotions?

A) They ensure all shoppers receive the same promotional offers
B) They eliminate the need for promotional frequency optimization
C) They deliver stronger sales per dollar spent, maximizing return
D) They reduce the need for vendor funding contributions

2. Which phase of analytics uses past data and models to estimate what's likely to happen next?

A) Descriptive
B) Generative
C) Predictive
D) Prescriptive

3. What is considered a long-term promotional objective for the retailer?

A) Online discounts
B) Weekly advertisement
C) Retailer image/brand building
D) Lobby displays

4. What does price elasticity measure in the context of pricing strategies?

A) How seasonal trends affect customer demand
B) How sensitive customer demand is to price changes
C) The impact of advertising on sales volume
D) The relationship between product quality and customer satisfaction

5. What is the Dollar Sales per $MMACV for the Product Group in Store 478?

A) $50
B) $5,000
C) $4,000
D) $200

Solutions: